The CATcrafts Program aims to preserve the habitat of the Andean cat through the development of sustainable economic alternatives for the local communities. We work together with women artisans to identify traditional techniques and raw materials that are revalued and put into perspective for global trade. The women artisans are trained in different techniques, including the elaboration of products of standardized quality and the identification of sale channels through fair trade. This program empowers women and generates alternative income for their families, all while protecting and celebrating the cultural identity of those who live with the Andean cat. This revolutionary solution has created an economic value for the Andean cat and its cultural significance, and transforms the artisans into ambassadors for conservation through trainings and educational workshops.